Casco Design and Communications » Brand Identity

Commission to Promote Sustainable Child Welfare Corporate Identity

donna — Fri, 18 Jun 2010 05:00:22 +0000

A focus on the happy child was the insight for this playful brand for the new Ontario government agency, the Commission to Promote Sustainable Child Welfare. Acting as a change agent among child welfare agencies in the province, the commission’s mandate is to bring into alignment standards of care across all providers, while respecting the cultural needs of the various groups involved. The client wished to convey a spirit of boldness and vibrancy with an approach of openness, transparency and respect. The dancing child figure, skipping through varying environments represents the desired end result of their work and suggests an equally optimistic attitude as an attribute of the commission itself.

Schreck Barristers Corporate Identity

donna — Mon, 16 Nov 2009 21:50:24 +0000

Schreck Barristers provides high quality representation of clients in criminal, regulatory trials and appeals, and professional discipline matters. We designed a corporate identity with a balance of tradition in its colour palette, a strong, primary blue and complementary light grey, and a touch of uniqueness with the repetition of the curved element from the logo. Altogether, the approach was to create a design that people will easily get accustomed to but with ample originality.

Concept: Professional, authoritative, traditional, established
Items: Business cards, letterhead, envelopes

Stephen Proudlove Corporate Identity

donna — Mon, 16 Nov 2009 20:02:34 +0000

The Law Offices of Stephen Proudlove provides assertive representation in criminal defence and appeals. We created a comprehensive corporate identity, which includes business cards, letterhead, envelopes and electronic stationery for client communications. The overall concept is a modern and approachable representation of the flame of justice enlightening every case. The complementary palette of metallic mint and bold orange embody the firm’s willingness to be bold, decisive and stand out from the rest.

Concept: Professional, authoritative, aggressive, bold, powerful
Items: Business cards, letterhead, envelopes, memo notepads, MS Word templates, mini-website

Corporate Identity for Bluesky

eduardo — Thu, 15 Oct 2009 15:15:22 +0000

Our work for BlueSky, an engineering company specializing in piping solutions for diverse industries, started by conducting a situation analysis to fully understand their services and products, target markets, positioning, strengths and opportunities. Based on our findings, we created a strategic marketing plan to propel the company to new heights.

Given the extensive use and familiarity of BlueSky’s brand in the market, we focused on strengthening their identity rather than re-designing it. Our solution highlights their existing logo with a series of product and service logos we developed, which carry the iconic BlueSky flag. To illustrate potential scenarios where their products could be applied, we also created themed photo-montages; these were applied to brochures, banners and other collateral for trade shows.

To ensure the new style will be consistently applied in the future, we developed a detailed brand guide. This document articulates specific rules of usage of their various brand elements, including a new naming convention for their products and services.

Corporate Identity for Johnston Litavski

eduardo — Thu, 15 Oct 2009 15:02:17 +0000

We helped planning consultants Johnston Litavski grow their new identity from the previous partnership of Kentridge Johnston following the retirement of a former partner. A clean and sleek look, a bud grown from sharp, angular shapes and (white/red) high-contrast elements, is now the bold image of the new firm. The new logo is reminiscent of [...]… continue reading.

Corporate Identity for John Norris

eduardo — Thu, 02 Apr 2009 16:41:36 +0000

Confidence, trustworthiness and integrity are some of the values that John Norris wanted to communicate with his brand identity. We combined a deep indigo with a distinctive copper in a bold and solid design that speaks of reliability and professionalism. To enhance this sense of solidity and deep core values, the monogram logo of John Norris’s initials was embossed in the business cards and stationary as a highlight feature.

Concept: Trustworthy, solidity, confidence, integrity, tradition
Items: Business cards, letterhead, envelopes

Corporate Identity for Bernadette Saad

eduardo — Thu, 02 Apr 2009 16:36:58 +0000

We took a minimalistic approach for Bernadette Saad’s identity, as a testament of her direct, transparent, and professional practice as a criminal lawyer. We paired a rich, authoritative burgundy with a smooth taupe-beige to balance the strength of the deep red with a soothing tone. This combination strikes a balance of power and disarming civility. The vertical stripes, reminiscent of traditional law attire, bring a sense of transition to the design.

Concept: Professional, authoritative, tradition, earnest, powerful
Items: Business cards, letterhead, envelopes

Corporate Identity for Casco Design and Communications

donna — Thu, 20 Nov 2008 16:30:54 +0000

For our own identity we developed two faces, bold red with reverse white type, crisp white with delicate red type for key text, black for body and grey for feature text. We used Charlotte Sans, a clear, open sans serif font for clear communication. Since this was also a showcase of our capabilities, we created a full complement of branded items.

Concept: Bold, dynamic, meticulous, thorough
Items: Logo, business cards, letterhead, envelopes, memo pads, note pads, thank you cards

Corporate Identity for DCD Law

donna — Fri, 04 Jul 2008 16:38:55 +0000

For DCD Law, a new law firm, we designed an identity befitting a young partnership in a typically conservative profession. We paired conservative blue with electric green and a solid serif font with a bright sans serif for contrast. The triangular logo represents the tri-partnership and tilting the triangle from its base lends dynamism to its natural stability. We created a full branding package of all essential items, including of course, guitar picks and tattoos.

Casco Design and Communications received Design at Work 2009 recognition for exemplary design project for the Brand category.

Concept: Solid, reliable, fresh, dynamic, authoritative, adventurous
Items: Logo, business cards, letterhead, envelopes, MS Word templates, MS Outlook stationary, memo pads, note pads, tattoos, guitar picks

Lawrence Decter Investment Counsel

donna — Thu, 29 May 2008 16:16:05 +0000

For the rebranding of Lawrence Decter Investment Counsel (LDIC), an established firm, we created a logo that incorporated familiar elements into a fresh treatment. The Griffin, traditional guardian of treasure, that the company had been using was updated for clarity and doubled, presented back to back to emphasize watchfulness. To emphasize the venerable status of the company, the logo is embossed, rather than printed on the letterhead and business cards. We used a heavy, classic, strong serif font for the capitalization of the name, both for its stability and for its impact in an embossed presentation.

Keywords: Trust, stability, establishment, protective
Items: Logo, business cards, letterhead, envelopes, memo pads, note pads, thank you cards, brand manual