Casco Design and Communications » Print Media

Green Opportunities Brochure

donna — Fri, 18 Jun 2010 04:50:09 +0000

This brochure for the FutureWatch program, Green Opportunities, aimed at attracting newcomers to Canada to green and environmental occupations. Given the diverse nature of the target audience, this design uses a very visual metaphor to communicate the message “Opening Green Doors” to newcomers, with a shiny, bright, green door and a gleaming handle, waiting to [...]… continue reading.

LDIC Advertisement

donna — Mon, 16 Nov 2009 20:01:20 +0000

LDIC is a proud supporter of the publication, The Walrus, a Canadian thought-leader magazine with a paid circulation of 60,000. We designed a full page ad in which LDIC supports the five year old magazine as a solid investment in Canadian culture, history and the future. The concept features a business executive wearing a “W” cuff-link reaching in to his pocket symbolizing the action of giving and investing.

Johnston Litavski Brochure

eduardo — Thu, 15 Oct 2009 15:03:06 +0000

We designed this foldout brochure to introduce Johnston Litavski’s new identity to their current and prospective clients. The brochure includes die-cut slits to insert Mr. Johnston and Mr. Litavski’s business cards, when used as a mail-out piece for both their company launch and continued promotion. … continue reading.

Walk the Green Carpet Event

eduardo — Thu, 02 Apr 2009 16:47:58 +0000

OLG Slots Woodbine’s Walk the Green Carpet Event was an exclusive VIP event celebrating healthy choices at a 100 foot salad bar. To convey a sense of exclusivity while reinforcing the “green” idea, we developed the “Walk the green carpet” concept; this provided a creative foundation for the event decoration, direct mail invitation, VIP pass and event signage.

Purpose: Developing and cementing customer satisfaction, promoting healthy food choices
Items: Invitations, flyers, posters
Results: A fun event, patron participation

Winner’s Circle Rewards Comps Vouchers

eduardo — Thu, 02 Apr 2009 16:47:02 +0000

To promote the newly re-designed Winner’s Circle Rewards program and thank Winner’s Circle members, we designed a series of comps vouchers. They included restaurant, valet parking, and pizza vouchers, as well as a voucher holder. This campaign was successful in developing patron loyalty and satisfaction.

Purpose: To promote Winner’s Circle Rewards Program, develop and increase customer satisfaction
Items: Complimentary vouchers, voucher holder
Results: Increased patron participation

Reel Play Promotion

eduardo — Thu, 02 Apr 2009 16:45:54 +0000

Reel Play is a promotion created to increase traffic on the OLG Slots Woodbine gaming floor. For their continued play, patrons were rewarded with scratch-and-win cards; double and additional prizes were also given on certain days of the week, increasing the patron influx on the site’s slower days.
The creative was applied to multilingual take ones, posters and duratrans, banners and promotional videos.

Purpose: To promote continued play and patron return
Items: Scratch cards, multilingual flyers, posters, duratrans, banners, promo video
Results: Increased traffic on gaming floor and extended visits

Cruiser Day Event

eduardo — Thu, 02 Apr 2009 16:44:58 +0000

For OLG Slots at Ajax Downs we created the identity for their popular Cruiser Day event. Cruiser Day car rally is a must-see event for vintage car enthusiasts in Ontario. We catered to this target audience by creating a fiery eye-catching logo for the event, which we implemented on flyers, posters, t-shirts and trophies. This very successful event was repeated a second time and we anticipate a third annual event will occur in 2009.

Purpose: To promote the event, promotions and entertainment performances
Items: Flyers, posters, newspaper ads, t-shirts, trophies
Results: Patron participation and satisfaction, increased business

Wow Customer Response Campaign

donna — Thu, 20 Nov 2008 16:40:07 +0000

OLG Slots at Ajax Downs asked us to create a campaign that would inspire positive memories in their patrons and outstanding customer service from staff. The campaign includes buttons and two scorecards, one for patrons to commend staff and another for co-workers to commend each other. This program has become an invaluable asset to OLG at Ajax Downs, in promoting customer satisfaction as part of their marketing efforts.

Purpose: Developing and cementing customer satisfaction
Items: Buttons, patron response card, co-worker response card
Results: Customer satisfaction and retention, employee satisfaction and retention, increased business

European Soccer Cup ‘08

donna — Tue, 15 Jul 2008 15:00:11 +0000

OLG Slots at Woodbine Racetrack asked us to create a campaign to capture the excitement of the 2008 European Soccer Cup. Based on our original photography, the campaign included tri-fold direct mail, flyers, tent cards and banners that advertised the contest and prizes available in this promotion. Radio commercial (script only) and paper advertising too.

Purpose: Simulate the excitement of the European Soccer Cup and promote the contests surrpounding it
Items: Direct mail pieces, tent cards, banners, posters
Results: Patron participation, increased business

Flavours of the World Invitations and Materials

donna — Fri, 04 Jul 2008 17:06:21 +0000

OLG Slots at Woodbine Racetrack asked us to create a campaign for “Flavours of the World” an exclusive annual VIP event, for OLG Slots at Woodbine Racetrack. An international travel theme was applied to the campaign, with passports, access passes and postcards. This campaign has been very successful and we have continued to provide this service annually.

Purpose: Promoting an exclusive event for ‘Winners Circle’ patrons
Items: Passports, access passes, postcards, invitations, coupons
Results: Patron participation and satisfaction, increased business