Corporate Identity for Bluesky
Bluesky Process Solutions, 2009

Our work for BlueSky, an engineering company specializing in piping solutions for diverse industries, started by conducting a situation analysis to fully understand their services and products, target markets, positioning, strengths and opportunities. Based on our findings, we created a strategic marketing plan to propel the company to new heights.

Given the extensive use and familiarity of BlueSky’s brand in the market, we focused on strengthening their identity rather than re-designing it. Our solution highlights their existing logo with a series of product and service logos we developed, which carry the iconic BlueSky flag. To illustrate potential scenarios where their products could be applied, we also created themed photo-montages; these were applied to brochures, banners and other collateral for trade shows.

To ensure the new style will be consistently applied in the future, we developed a detailed brand guide. This document articulates specific rules of usage of their various brand elements, including a new naming convention for their products and services.

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