Corporate Identity for Bernadette Saad
Bernadette Saad, 2007

We took a minimalistic approach for Bernadette Saad’s identity, as a testament of her direct, transparent, and professional practice as a criminal lawyer. We paired a rich, authoritative burgundy with a smooth taupe-beige to balance the strength of the deep red with a soothing tone. This combination strikes a balance of power and disarming civility. The vertical stripes, reminiscent of traditional law attire, bring a sense of transition to the design.

Concept: Professional, authoritative, tradition, earnest, powerful
Items: Business cards, letterhead, envelopes

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