Cash Your Stash Promotion
OLG Slots and Casinos, 2006
OLG Slots and Casinos asked us to create a campaign in 2006 called Cash Your Stash. This is a substantial campaign that has since spread to more than eight different OLG Slots and Casino locations and has been repeated over three years. We worked with the client to conceptualize and design a scratch card game piece as well as, postcards, flyers, posters, displays and more.
Purpose: Increase patron participation by encouraging them to return at specific days and times
Items: Scratch cards, postcards, flyers, posters, direct mail, displays
Results: Highly increased patron participation, repetition of the campaign over several years, extension of the campaign to several more outlets.
