Cruiser Day Event
OLG Slots and Casinos, 2008
For OLG Slots at Ajax Downs we created the identity for their popular Cruiser Day event. Cruiser Day car rally is a must-see event for vintage car enthusiasts in Ontario. We catered to this target audience by creating a fiery eye-catching logo for the event, which we implemented on flyers, posters, t-shirts and trophies. This very successful event was repeated a second time and we anticipate a third annual event will occur in 2009.
Purpose: To promote the event, promotions and entertainment performances
Items: Flyers, posters, newspaper ads, t-shirts, trophies
Results: Patron participation and satisfaction, increased business
