European Soccer Cup ‘08
OLG Slots at Woodbine Racetrack, 2008

OLG Slots at Woodbine Racetrack asked us to create a campaign to capture the excitement of the 2008 European Soccer Cup. Based on our original photography, the campaign included tri-fold direct mail, flyers, tent cards and banners that advertised the contest and prizes available in this promotion. Radio commercial (script only) and paper advertising too.

Purpose: Simulate the excitement of the European Soccer Cup and promote the contests surrpounding it
Items: Direct mail pieces, tent cards, banners, posters
Results: Patron participation, increased business

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