Reel Play Promotion
OLG Slots at Woodbine Racetrack, 2008
Reel Play is a promotion created to increase traffic on the OLG Slots Woodbine gaming floor. For their continued play, patrons were rewarded with scratch-and-win cards; double and additional prizes were also given on certain days of the week, increasing the patron influx on the site’s slower days.
The creative was applied to multilingual take ones, posters and duratrans, banners and promotional videos.
Purpose: To promote continued play and patron return
Items: Scratch cards, multilingual flyers, posters, duratrans, banners, promo video
Results: Increased traffic on gaming floor and extended visits
