Walk the Green Carpet Event
OLG Slots at Woodbine Racetrack, 2008
OLG Slots Woodbine’s Walk the Green Carpet Event was an exclusive VIP event celebrating healthy choices at a 100 foot salad bar. To convey a sense of exclusivity while reinforcing the “green” idea, we developed the “Walk the green carpet” concept; this provided a creative foundation for the event decoration, direct mail invitation, VIP pass and event signage.
Purpose: Developing and cementing customer satisfaction, promoting healthy food choices
Items: Invitations, flyers, posters
Results: A fun event, patron participation
