Toronto Grace Health Centre Foundation
Toronto Grace Health Centre Foundation, 2009

The Toronto Grace Health Centre Foundation raises funds to support patient care at Toronto Grace Health Centre. As identified on their marketing plan for 2009, the foundation was in need of a website to promote its cause, tell stories, and move people’s hearts into giving. Casco was hired to design and develop a website for the foundation that would both strategically transmit the message of compassionate care that the institution offers to its patients, and provide the foundation with tools to aid its efforts and initiatives to collect funds for the hospital, while adhering to the foundation’s branding guidelines.

Casco was also hired to create and write the content for the website. It was important to not only create content for all sections of the website and set the tone for visitors to understand the foundations cause, but also to create headlines and call to action statements supported by images to persuade the visitor to contribute and donate.

www.torontogracefoundation.org (opens a new window)

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